Email Campaign Analytics
After sending a campaign, the analytics page shows you exactly how it performed.
Key email metrics
- Delivered — Number of emails successfully delivered to recipient inboxes
- Open rate — Percentage of delivered emails that were opened
- Click rate — Percentage of opened emails where a link was clicked
- Bounce rate — Percentage of emails that could not be delivered
- Unsubscribe rate — Percentage of recipients who unsubscribed
Industry benchmarks
For real estate email marketing, healthy benchmarks are:
- Open rate: 20-30%
- Click rate: 2-5%
- Bounce rate: under 2%
- Unsubscribe rate: under 0.5%
Detailed engagement data
Click into any campaign to see:
- Per-recipient status — Who opened, clicked, bounced, or unsubscribed
- Link click breakdown — Which links were clicked and how many times
- Timeline — When opens and clicks happened (useful for optimizing send times)
Open rate tracking relies on an invisible pixel in the email. Some email clients block this pixel, so actual open rates may be higher than reported. Focus on click rate as a more reliable engagement metric.
Improving your metrics
- Low open rate — Improve subject lines, test different send times, clean your list of inactive contacts
- Low click rate — Make CTAs more prominent, ensure content is relevant to the audience segment
- High bounce rate — Remove invalid email addresses, verify new contacts before adding them
- High unsubscribes — Reduce send frequency, improve content relevance, segment your audience better
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